A new partnership in winter sports

ZIENER and the LSV embark on a shared future

ZIENER is delighted to announce the start of a new cooperation with the Liechtenstein Ski Association (LSV). From the start of the 2025/26 winter season, ZIENER will be the official partner of the LSV and its alpine and Nordic squads. Together, the two are sending a strong signal for quality, innovation and shared ambitions in international skiing.

As part of the partnership, ZIENER will support the LSV’s athletes with high-quality, functional skiwear and gloves. The products of the long-established Bavarian company stand for state-of-the-art technology, maximum functionality and stylish design. Qualities that are a perfect match for the sporting goals of the Liechtenstein Ski Association.

“In ZIENER, we have found an experienced and reliable partner that equips our athletes perfectly for their World Cup appearances and for international and national competitions. We particularly value ZIENER’s long-standing strength when it comes to customising kit and outfitting the youth squad. We are very much looking forward to the journey ahead and to a partnership that benefits both sides,” says Vice President Marco Büchel.

ZIENER is also looking forward to the start of the collaboration:

“The Liechtenstein Ski Association has an outstanding skiing heritage and keeps producing new talent. This very likeable association gives us the opportunity to bring our values to life directly in the sport of skiing. We are proud to support the athletes with our quality products in both summer and winter from now on. Liechtenstein and Switzerland are an important market for us,” explain Managing Directors Frank Burig and Daniel Ziener (fourth generation of the family business).

With this new cooperation, ZIENER and the LSV are sending a clear signal for performance and sustainability, and creating the best possible conditions for Liechtenstein’s skiing talent to achieve future success.

And this is what the new ZIENER teamwear for the Liechtenstein Ski Association looks like:

You can find all further information about the association here: www.lsv.li

Photo credit: Günther Büchel